JOHNSON’s Baby Reformulates Products For Moms’ Peace of Mind #PromiseToBaby

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When my daughter Ava was born three years ago, I made the commitment use the safest personal care products on her skin. Baby skin is so sensitive because it’s not as thick as adults and the last thing I wanted to do was to apply products that aren’t gentle and safe as possible. That’s why I was excited to learn that JOHNSON’s Baby has gone above and beyond for their commitment to renew their ‘promise’ to mothers.

Their products have always been gentle and safe, but JOHNSON’s Baby has recently released a new campaign called ‘Your Promise Is Our Promise’, which reiterates their commitments to mothers. As such, they have changed the formulas in all of their products to be as gentle and safe for the baby as possible. Every single one of these products is hypoallergenic and made specifically for a baby’s skin, and as the mother ‘promises’ her baby that they’ll never get hurt, JOHNSON’s Baby promises the mothers that their products will honor that. Seriously though, why take a risk with another brand when you’re actually getting a promise from Johnson? There’s a reason that they’re a leading brand for baby products.

JOHNSON’s Baby has created an ‘Our Promise’ video on Youtube, showcasing an ingenious method of keeping their promise. They’ve made it as an open letter to mothers everywhere, using scientists and their families working together to create an origami stork mobile. This is supposed to symbolize their promise to always work together, but we’ll go into the history behind that in just a second.

The concept of the origami stork mobile was inspired by the Japanese legend that states that folding 1000 origami cranes will result in a wish ‘granted and fulfilled’. It’s thought to be a huge labor of love, which is why the fulfilled promise at the end of it means so much. So Johnson’s Baby decided to symbolize their concept both literally and figuratively, and went ahead with their origami stork mobiles. The storks were used to represent the babies, and the ‘hopes and promises of families’.

The products that have been reformulated all belong to their baby care line, and include:

Johnson’s Baby Head-To-Toe Wash
Johnson’s Baby Lotion
Johnson’s Baby Shampoo
Johnson’s Baby Shampoo & Conditioner For Thick And Curly Hair
Johnson’s Baby Shampoo & Conditioner For Thin And Straight Hair
Johnson’s Baby Shampoo With Calming Lavender
Johnson’s Baby Soothing Vapor Baby Bath

Again, these products have always been very gentle on babies, children, and any adult who decides to use them, but now they’ve been reformulated, you CAN notice the difference. I have always been a strong advocate of Johnson’s Baby and it’s great knowing that I’m not putting any chemicals on my baby’s delicate skin!

Be sure to check out the reformulated Johnson’s Baby products which are available for purchase in stores now. 

This post was brought to you by JOHNSON’S baby via The Motherhood. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of JOHNSON’S Baby. 

24 Comments
  1. Terry says

    When my Daughter was born, many years ago, I had no idea about healthy products. Thank goodness Johnsons Baby products were around then too.

  2. Kay Adeola says

    I love Johnsons products I always use them for my kids.

  3. Lois Alter Mark says

    I can’t imagine using any other products for babies. Johnson’s has always been synonymous with healthy baby care to me.

  4. Lady Lilith says

    They make the best baby products. My mom used it on me and I use it on my girls.

  5. Robin (Masshole Mommy) says

    I always used JOhnson’s baby products when my boys were little. They are the best.

  6. becca says

    when my son was born this is the only product i used. even now son still likes the baby wash.

  7. Lesley Stevens says

    I’m going to be honest here, I don’t use these products because of the stuff found to be in them. I returned them all at my baby showers and got organic products instead. I’m glad to see they are making the right changes for our babies health, considering they claim to be the most trusted brand. It will take awhile before they earn my trust but glad they are making the right steps.

  8. connie says

    When my kids were babies this is what I used.

  9. Heather says

    We stopped using their products because of the studies being done. I am glad to see they are doing something.

  10. Amy says

    We love Johnson’s Baby products so it is great that they are reformulating to make the products healthier,

  11. N phoenix says

    Both my children have always used Johnson and Johnson. I always made sure to add it to my baby registry and I always include that in my gift bags at baby showers.

  12. Annie says

    I loved Johnson’s baby shampoo as a kid. It smelled good & didn’t burn my eyes lol

  13. Amber Nelson says

    Johnsons is one of the best brands out there for body wash and shampoo.

  14. I absolutely love Johnson’s! Definitely has stood the test of time and has proven itself as a great product!

  15. Cara says

    We have used Johnson & Johnson products for my kids! Even now that they are 5 and 12 we still use the baby wash!

  16. Danielle says

    I love Johnson & Johnson products they make some of the best stuff I have like an entire backstock of their products at my house.

  17. I love their gentle line! Nothing is better than knowing that there is a company that really cares about what is in their products!

  18. Ann Bacciaglia says

    I love the Johnson’s baby products and I used them a lot when my kids were younger. The smell is fantastic and the product is so gentle.

  19. Krystal's Kitsch says

    We do use Johnson’s products. Thanks for sharing about them!

  20. Rosey says

    I would love to try the one with lavender. I like Johnson’s & Johnson’s.

  21. I didn’t even realize this with Johnson’s but we’ve had to be much more selective about what’s in products my son uses due to his eczema challenges. I’m sure the explosion in allergy problems could have impacted the company’s decision to reformulate products as I’m sure many parents have become much more aware of what’s in products than ever before.

  22. Marina @ Mommy Snippets says

    Love that they’re doing this. That’s awesome! One of the many reasons i love them.

  23. Dawn says

    When my daughter was a baby, I always used Johnsons. They are such a well known and trusted brand!

  24. Veronica says

    Johnson’s has been around for so long. They are definitely a trusted brand

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