Disney World Runs Into A Massive Problem With Their Latest Star Wars Attraction
Walt Disney and Universal Studios are always trying to outpace each other in the creative and imaginative space. Recently, Disney showed its competitive spirit when Universal Studios launched its massive build “The Wizarding World of Harry Potter” and they responded by adding the impressive “Pandora: The World of Avatar” at Animal Kingdom and “Star Wars: Galaxy’s Edge at Hollywood Studios.”
Not wanting to be outdone by the other, the two companies push each other to venture into the barely trodden path to keep – and most likely steal – customers. But Disney’s latest venture may prove a huge setback for the Magical Kingdom.
Disney Makes Major Cut At Its Star Wars Hotel Following Failure to Gain Traction
So yeah, Disney went ahead and grew their theme park empire and related offerings by building new rides, including the upcoming Tron Lightcycle and a fairly extensive overhaul of its Epcot theme park. However, Disney’s major investment at Disney World “Star Wars: Galactic Starcruiser” did not get the reception the company planned it would.
And this is shocking because since Disney spent $7 billion to acquire the Star Wars franchise from George Lucas, it has generally been considered one of the best investments of the century.
But their plan to get fans to enjoy a 2-day immersive Star Wars experience – starting at $5000 for two people – did not go exactly like they planned it would.
To cut their losses, Disney sent a message to travel agents alerting them that they plan to cut the number of “Galactic Starcruiser” “voyages” between October and the end of December.
Since its launch in March 2022, Disney’s Star Wars hotel has offered three two-night voyages each week. According to the email it sent agents, the company will be cutting this number back.
“When the voyage calendar is live, you may notice the schedule has been modified to provide two voyages per week, except for holiday weeks where we may have three voyages. We’ve been learning a lot during our first year of operation and have adjusted voyage dates to meet the needs of our guests.”
It was reported by The Street that the reason for this was because demand has not met capacity, even though the company ran sales with up to 30% discount as a way to gain traction.
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