“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!” Simpson said in a statement released Monday. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”
Set to launch this fall, Jessica Simpson Maternity will be sold across the nation at Motherhood Maternity, Destination Maternity and Macy’s. The pieces, which will include vintage-print tops, form-fitting jersey knit dresses and chunky realized sweaters, will start at $36.
Jessica Simpson’s clothing empire is reportedly worth nearly $1 billion.