FabKids: Empowering Individuality Through Personal Style


I just received this cute outfit for my daughter, Ava, from FabKids. The outfit includes a headband, sweater and pink jeans with stylish zippers at the foot just for $39.95.

The e-commerce children apparel brand was started by a team of parents including mom and actress Christina Applegate who wanted  to create a whole new personalized shopping experience for girls.

“I joined Fabkids because it encaspulates everything  I believe in for my daughter and want as for a mom – celebrating girls and impowering them  to express their individuality through their own personal style in a way that builds confidence and lets them shine,” Applegate tells.

After signing up on FabKids.com parents and their daughter go through a style personality quiz which delivers personalized outfits to each girl.

Ava is only 20-months-old and too small to answer the style personality questions, so I filled them in for her. The mini questionnaire determines your daughters style by asking, her favourite colour, her favorite style personality look and favorite brands. After answering the questions, the website recommends certain outfits based on your little fashionistas answers. Each month you can log-in and find new recommended outfits. Additionally, some are marked as Christina’s favorite picks for her own daughter.

What I like most about FabKids is that the clothing is stylish, made well and reasonably priced.  Full outfits are $39.95 and their  is  a wardrobe option for parents to buy 6 outfits for $109.95. At many major retailers just one piece cast cost what a whole outfit does at FabKids.

Ava is wearing a outfit from the fall collection, but the e-commerce website just launched their spring collection which is full of bright stripes, fun polka dots, and graphic prints. The collection runs from  2-12.

To more learn visit FabKids.