NewJeans Poses For Calvin Klein’s Fall Campaign

Calvin Klein has chosen to mark the final chapter of their fall 2024 campaign by bringing in K-pop hitmaker NewJeans. All five members are featured posing in casual Calvin Klein pieces for the campaign.

NewJeans Says Calvin Klein Campaign Was Natural Due To The Brand Being Rooted In “Confidence”

NewJeans is among the next generation of K-pop stars thrilling audiences not just with their music, but their style and general confidence. Among their peers, which includes the AI-focused aespa, FIFTY-FIFTY and P1HARMONY, they stand out for their incredible singing and dancing talents, confidence boosting anthems and their closely-knitted friendship.

The campaign, which was released on Tuesday, Sept.24, was directed and photographed by Gordon von Steiner. Minji, Hanni, Danielle, Haerin and Hyein looked fabulous in the brand’s new denim and fall essentials.

In the campaign video, the girls are seen posing to the high-tempo beats of ‘It Girl’ by Kah-Lo, Karma Fields and Associanu. They also rock different pieces from the brand, including jeans, T-shirts and outerwear.

attention. @NewJeans_ADOR has It. the pop supergroup wears Calvin Klein. pic.twitter.com/FgrTIt7dSJ

— calvinklein (@CalvinKlein) September 24, 2024

“We are so excited to be starring in a Calvin Klein campaign,” NewJeans said in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”

The group is known for such singles as ‘Attention’ – their debut single – ‘Hype Boy’ and ‘Cookie.’ ‘Hype Boy’ broke the record for the longest running song on the Billboard global 200 by a K-pop female act.

The unique thing about them is that prior to launching as the group, several members were already involved in TV, music and dance. Since their debut, they have been recognized as power players in the fashion industry.

Calvin Klein’s fall 2024 campaign have included the likes of Alexa Demie, Kid Cudi, Jennie, BTS singer Jungkook and model and reality TV star Kendall Jenner.

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