The store is chalk full of adorable clothing and also boasts a photobooth that projects your child’s face into a music video. Along with that, the store is also equipped with a candy machine, stairs that light up, and a touchscreen that allows tots to virtually try on outfits.
“[This] continues our tradition of giving customers something completely new and unexpected,” said Jim O’Donnell, CEO, American Eagle Outfitters, Inc.
“This is not retail-as-usual. From the clothing to the creative and entertaining activities, 77kids at Times Square is changing what it means to go shopping.”
The store has a website that has quite an extensive stock. If you happen to be stopping by the big apple any time soon, and have or know a tiny tot, it seems like the store might be well worth the visit. Brooke Shields is seen shopping for her kids at the New York store in the picture above.
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