Celeb Parents Attend the Launch of the 4moms Carseat


Celebrity parents were out in full force to celebrate the launch of the 4mom carseat at the Petersen Automotive Museum in Los Angeles, CA on Thursday (Aug. 4). 

4moms Car Seat Launch Event

The Fresh Prince of Bel Air alumni Tatyana Ali showed off he growing baby bump at the event. She wore a white and black striped form fitting dress as she cupped her belly while posing for pictures. Actress and mom of two Beverley Mitchell was also pictured posing with Ali. 

4moms Car Seat Launch Event

Other guests included, David Walton & Majandra Delfino, Tatyana Ali, Stephen “tWitch” Boss + Allison Holker, Ian Ziering, and Sara Rue. 

LOS ANGELES, CA - AUGUST 04: A general view of the atmosphere during the 4moms Car Seat launch event at Petersen Automotive Museum on August 4, 2016 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for 4moms)

The feature of the night was the new 4moms self-installing car seat. Through robotics technology and advanced sensors, the 4moms self-installing car seat installs itself correctly by automatically leveling and tensioning, verifies the installation before every ride and then continuously monitors its status during use.

“When installed correctly, car seats save lives. Yet four out of five times they’re not, and there’s no easy way to check,” explained Rob Daley, CEO and co-founder of 4moms. “That’s a serious problem, and we believed it had to get better. We have developed a car seat that not only talks you through the installation process and verifies that the seat is installed correctly; it also continuously monitors the status of the seat. We’re solving a real problem, and giving parents peace of mind.”

Installation Process

The 4moms self-installing car seat guides parents through the installation process with visual and voice commands on both the car seat base and in the 4moms app, which is required for auto installation. After the parent connects the car seat base to the vehicle’s LATCH anchors, the base automatically levels, tensions, and then provides confirmation that the base has been installed correctly. Every time the parent connects the carrier to the base they receive audio and visual confirmation if the car seat is installed correctly. The base features 20 sensors that continuously monitor the seat’s status when the carrier is connected and will notify parents if anything is amiss, like a disconnected LATCH or loss of tension, and provide guidance on how to correct.

The 4moms self-installing car seat also includes all the features parents expect in a premium seat:

– Full coverage canopy complete with a pop out shade for sun protection and added privacy
– 8-position adjustable headrest with no-rethread harness that is easy to adjust as the baby grows and ensures the harness is always threaded correctly.
– 5-point harness system featuring harness pockets and a self-retracting buckle that make it easy to secure baby in the carrier.
– Newborn insert to provide a proper fit for even the smallest babies (4-11lbs).
– Side impact protection that passes NHTSA’s proposed standard for side impact protection and features EPS foam and a deep foot well for added protection.

The 4moms self-installing car seat will be available at buybuyBABY, Amazon, select specialty stores and at 4moms.com in September 2016, with a retail price of $499.99.

For more information, visit the 4moms website.

Image Credit: Getty Images for 4moms

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