JOHNSON’s Baby Reformulates Products For Moms’ Peace of Mind #PromiseToBaby


When my daughter Ava was born three years ago, I made the commitment use the safest personal care products on her skin. Baby skin is so sensitive because it’s not as thick as adults and the last thing I wanted to do was to apply products that aren’t gentle and safe as possible. That’s why I was excited to learn that JOHNSON’s Baby has gone above and beyond for their commitment to renew their ‘promise’ to mothers.

Their products have always been gentle and safe, but JOHNSON’s Baby has recently released a new campaign called ‘Your Promise Is Our Promise’, which reiterates their commitments to mothers. As such, they have changed the formulas in all of their products to be as gentle and safe for the baby as possible. Every single one of these products is hypoallergenic and made specifically for a baby’s skin, and as the mother ‘promises’ her baby that they’ll never get hurt, JOHNSON’s Baby promises the mothers that their products will honor that. Seriously though, why take a risk with another brand when you’re actually getting a promise from Johnson? There’s a reason that they’re a leading brand for baby products.

JOHNSON’s Baby has created an ‘Our Promise’ video on Youtube, showcasing an ingenious method of keeping their promise. They’ve made it as an open letter to mothers everywhere, using scientists and their families working together to create an origami stork mobile. This is supposed to symbolize their promise to always work together, but we’ll go into the history behind that in just a second.

The concept of the origami stork mobile was inspired by the Japanese legend that states that folding 1000 origami cranes will result in a wish ‘granted and fulfilled’. It’s thought to be a huge labor of love, which is why the fulfilled promise at the end of it means so much. So Johnson’s Baby decided to symbolize their concept both literally and figuratively, and went ahead with their origami stork mobiles. The storks were used to represent the babies, and the ‘hopes and promises of families’.

The products that have been reformulated all belong to their baby care line, and include:

Johnson’s Baby Head-To-Toe Wash
Johnson’s Baby Lotion
Johnson’s Baby Shampoo
Johnson’s Baby Shampoo & Conditioner For Thick And Curly Hair
Johnson’s Baby Shampoo & Conditioner For Thin And Straight Hair
Johnson’s Baby Shampoo With Calming Lavender
Johnson’s Baby Soothing Vapor Baby Bath

Again, these products have always been very gentle on babies, children, and any adult who decides to use them, but now they’ve been reformulated, you CAN notice the difference. I have always been a strong advocate of Johnson’s Baby and it’s great knowing that I’m not putting any chemicals on my baby’s delicate skin!

Be sure to check out the reformulated Johnson’s Baby products which are available for purchase in stores now. 

This post was brought to you by JOHNSON’S baby via The Motherhood. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of JOHNSON’S Baby. 


  1. says

    When my Daughter was born, many years ago, I had no idea about healthy products. Thank goodness Johnsons Baby products were around then too.

  2. Robin (Masshole Mommy) says

    I always used JOhnson’s baby products when my boys were little. They are the best.

  3. says

    I’m going to be honest here, I don’t use these products because of the stuff found to be in them. I returned them all at my baby showers and got organic products instead. I’m glad to see they are making the right changes for our babies health, considering they claim to be the most trusted brand. It will take awhile before they earn my trust but glad they are making the right steps.

  4. Amy says

    We love Johnson’s Baby products so it is great that they are reformulating to make the products healthier,

  5. says

    Both my children have always used Johnson and Johnson. I always made sure to add it to my baby registry and I always include that in my gift bags at baby showers.

  6. Ann Bacciaglia says

    I love the Johnson’s baby products and I used them a lot when my kids were younger. The smell is fantastic and the product is so gentle.

  7. says

    I didn’t even realize this with Johnson’s but we’ve had to be much more selective about what’s in products my son uses due to his eczema challenges. I’m sure the explosion in allergy problems could have impacted the company’s decision to reformulate products as I’m sure many parents have become much more aware of what’s in products than ever before.

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