Learn More About National Geographic Kids & Little Kids Magazine #NGKInsider


Have you ever wondered what goes into creating a magazine geared towards children? As a National Geographic Kids Insider, I got an exclusive chance to speak to editor of National Geographic Kids and Little Kids Magazine, Rachel Bucholz to learn exactly that. I gained a lot of insight on how much thought goes into each magazine – from picking each issues theme to the cover everything is mapped and planned in extensive detail.

What goes into putting together each issue of the magazine?

If you’ve worked in any type of field that requires content planning, you’ll know some thought has to go into it. The content for all of 2014 has already been mapped out. Each story has its own team: editor, writer, photo editor and fact checker/researcher

What’s a typical day like for you?

Every day is different! There is lots of different responsibilities, from approving story ideas to planning out content that readers are going to love and learn from.

How do you choose the cover of the magazine?

We have a secret formula! What works best is a kid-friendly animal shot in which the animal look cute, cuddly and with its mouth open (to look like it’s smiling!). We steer away from using frightening or scary photos of predatory-looking animals.

 What type of content do readers like best?

Animals resonate the most! Readers like to engage with animals and peek into their lives For example, instead of just doing facts about wolves, we’ll do a story about their lives as a pack, or how they communicate with each other – Our readers can relate to families and communication! Readers also love Weird But True facts.

What makes your magazines stand out?

They’re all about the reader – we really listen to what our readers want and respond best to. We don’t take ourselves too seriously  and use humour. Most importantly, we want kids to have fun while learning. All of our stories are positive, even if addressing a serious subject

What advice would you give parents to help them engage their kids with the magazine?

There’s so much in the magazine that’s interactive, that parents and kids can do together. For example, there’s a food section (Chew On This) with a recipe parents can do with their kids The Stump Your Parents section is a favorite – it makes kids feel super smart!

To learn more about National Geographic Kids visit Celeb Baby Laundry’s previous Insider blog posts.

What do your children love about National Geographic magazine? Tell us what covers are their favorite!

Disclosure: I am part of the National Geographic Kids Insider program. I receive special perks as part of my affiliation with this group. The opinions on this blog are my own.


  1. Angela says

    Rachel shared some really great information during that interview. I am blown away by the dedication of the people who put these magazines together. It really shows through in the quality of content.

  2. Helene Cohen Bludman says

    It is so great to see kids’ magazines that have great content as well as games or puzzles that interest them. Kudos to the editor for doing an awesome job.

  3. Chrishelle says

    I love National Geographic magazine. I am sure the kid version is just as good. The photography on the cover is amazing. Will have to check it out.

  4. Mama to 5 BLessings says

    i have been wanting to get this magazine for my son I think it would be a nice resource in our homeschooling!

  5. Liz @ A Nut in a Nutshell says

    That’s one of the best magazines available for kids. It’s so well done and the photography is exquisite.

  6. Brittnei says

    It sounds like a lot of thought needs to go into it….you have to be great at marketing to whomever your audience is and I like how you get to make your own schedule. I do that as a stay at home wife and mom and I love it!

  7. Debbie L. says

    Isa would love this magazine! Perfect gift for Valentine’s Day! Thanks for the idea…I was struggling with what to get her.

  8. Amanda Love says

    I had a subscription when my boys were younger. Thinking of getting another one for my toddler this time. She loves animals and everything outdoors.

  9. Danielle says

    I love everything Nat Geo! The station and the mags… both refreshing and educational, tuning into the world in which we live, in so many ways.

Leave a Reply

Your email address will not be published. Required fields are marked *