The celebrity, people love to hate Gwyneth Paltrow is in the line of fire again. People are furious at her over new bikini line for young children she is promoting on her website GOOP. The bikinis on her site are aimed at young girls and created by Melissa Odabash and are exclusively being sold by Gwyneth on her site. The two-piece ensembles are equipped with ruffles and are meant for the 4-9 year-olds who want to look just like mommy in their bikinis! The suits retail for $45.
Child abuse groups are up in arms about the new line of bikinis and feel the bikinis are sexualizing young children. “We remain very opposed to the sexualisation of children and of childhood. The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement.”
Celebrity Dirty Laundry points out that it could have more to do with the advertising campaign and less about the bikinis. If the advertising campaign had several children frolicking, playing and swimming with beach balls at the beach or pool, people might have not be angry at the suits. Rather, the campaign decided to use a photo that is inappropriate .
As a parent, keeping our children safe from predators is one of our main jobs, it is our job to protect our children and to teach them how to dress appropriate. I don’t know know about you, but I don’t want my young child wearing these suits or seeing this advertising campaign. What do you think CBLers? Yay or Nay?