Jessica and Ashlee Simpson visited Belk Crabtree Valley Mall in Raleigh, North Carolina on Saturday to debut the clothing line Jessica Simpson Girls.
The new line builds upon the coats and shoes for girls offered through the Jessica Simpson label, and features a mix of Jessica’s girl-next-door charm and Ashlee’s rocker aesthetic.
“Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens,” Jessica told.
“We want to inspire young girls to have fun and express their personality and creativity through fashion,” Ashlee told.
The collection will include denim, knits, hoodies, pullovers, graphic tees, outerwear and footwear.
“I love the faux leather moto jacket; it’s great for layering over tees or a sweatshirt,” says Ashlee.
“The fur vest is so cute. It’s actually a takedown from our jeanswear collection, and I also love the sweater skirt and leggings – I would live in them!”